How to write SEO-based content?

Everyone writes an article, but only a few articles can rank on the first page of Google search results. Why? Because of the poor SEO. SEO is Important in writing to help search engines analyze your article and rank it higher on search results. So people can easily find your website on Google search results.

In this blog, we learn what is SEO, how to write it, Important elements of SEO, helpful tools, etc.

What Is SEO Content?

SEO means Search Engine Optimization. It is a process to get more website traffic on websites or web pages from search engines. SEO content helps websites to rank high on Google search results, get more clicks, increase sales, and generate more revenue. This type of writing process is for both users and search engines.

The important elements of SEO are such as meta titles, meta tags, and descriptions they help search engines rank it high.

How to write SEO-optimized content?

Content writers create SEO-Optimized content not only to better search engine results but also to give valuable content to our readers. First, write content for the audience, then think about search engines. 

To make your content SEO-friendly, research keywords, use easy words, make it well structured, use images or videos, and use bullet points, and headings - subheadings.

But it is not that easy to write SEO content and rank it higher. So let’s explore the strategy of writing SEO-Optimized content.

SEO Content Strategy-

• First, do well research about the topic on the internet.

• Use a unique and attractive title.

• Research and optimize relevant keywords.

• Identify your audience and write for them.

• Use simple language or words to understand.

• Make your content well structured, use a title, headings, and subheadings, and bullet points.

• Use small paragraphs and sentences.

• Use relatable images and videos.

• Add internal and external links.

• Write a conclusion.

• Add meta tags, titles, and meta descriptions.

• Use CTA (Call to action).

• Use tools for making content error-free.

• Check plagiarism by using tools.

• Give value to readers.

Elements of SEO-

Elements are important factors in SEO, it helps to make more convincing and effective SEO. Here are some basic and common elements that help you make your SEO strong.

1. Research

Start with research about your topic on Google or other search engines. Spend enough time to get more information about your topic. So you can give true value to your audience. 

Read famous authors’ blogs to get a better idea to write. Write unique and high-quality content.

Providing a piece of valuable information to your readers should be your priority as a content writer.

            

2. Keyword Research

Keywords are the words people use to search on Google. It can be a single word or phrase. Using the right keywords can help your website to rank higher. You can easily find relevant keywords by using some tools. 

But use keywords naturally, do not stuff them in your content. It should not look like keywords were stuff forcefully. Otherwise, Search engines can easily detect it, and your website can be penalized. 

You can use only three variations of keywords on one page. 

3. Structure

When you are done with all research about your topic then first create an outline of your content. To retain the audience till the last line of your website your website should be a strong structure.

Divide the structure into three categories - start with the intro- second main body- and last conclusion.  Use H1-H2-H3, sub-headings, and bullet points, so your website looks beautiful and easy to understand.

Don’t make your website confusing, keep it very clear and simple. So when the audience visits your website they want to read the whole content and get information. 

  

4. Add image/video

Add relevant images and videos to make your website crystal clear to the audience. It helps your website to get more organic traffic. But do not take images directly from search results. 

You can create your images by using some tools which are available on the internet.

5. Internal links and backlinks

Link building is the simple process of sending people to your website or webpage. Add internal links in your website content to send your audience to another page of your website. 

This is a simple process to get traffic to the website. Internal linking is an important element for on-page SEO.

Backlinks are an important element for off-page SEO. backlinks help to send traffic to your sites from other websites.

6. Meta title/tags

The meta title is known as the meta tags. The meta title is a title that is displayed on a search engine result page. Your meta title length should be 50 to 60 characters. 

Include your three main keywords in the meta title. The meta title should be eye catchy and unique. So the audience takes action.

7. Meta Description

The meta description is different from the meta title. It is the text that is displayed under the meta title on a search engine result page. Keep meta description length between 150 to 160 characters. Your meta description must include the main keywords of your article. 

The meta description is a summary about what is your article. An effective and strong meta description can motivate the audience to visit your article.

8. E-A-T

E-A-T symbolizes Expertise, Authority, and Trustworthiness. These three are the most important elements of SEO.  Here is one more E for Experience. This E is added by Google in 2022.

Best content writing tools for SEO-

Search engine optimization content helps your website to rank higher in SERPs and get more traffic on your web pages. If you want to increase your organic search ranking you must use these tools.

So here are some tools that help you in writing SEO-friendly content. 

These tools help you in research, creating outlines, editing, proofreading, and checking plagiarism. 

1. Grammarly

Grammarly is the best tool for checking spelling and grammar. Grammarly is one of the most popular tools. It is a Chrome extension so, you don’t need to open Grammarly for checking errors.

Grammarly shows your mistakes in spelling, grammar, punctuation, clarity, engagement, and delivery and gives you better suggestions. You can fix it with one single click. 

Grammarly also detects plagiarism. 

2. Google. docs

Google. docs best for writing in the draft. Google. docs have tools like a spelling checker, word count, etc. You can also use Google. docs offline. This is the most common tool to use.

This tool is free to use. It also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep.

You can share your doc with one or more than one person by using the link. Everyone who has access can read or edit your content. Users can download documents in various formats.

3. Hemingway

Hemingway is for checking the readability score and editing the text of your article. Hemingway makes your text simpler, clearer, and more readable. 

Hemingway helps to make your content SEO optimized. Simply go to the Hemingway app, paste your content, and click on Analyze, and the next moment you can see all errors and suggestions on your screen.

4. Buzz Sumo

Buzz Sumo is a tool where you can search for the most engaging keywords. Also, you can find the content that has received the most shares, comments, and links. 

This tool helps you to find what your audience most searches on search engines. Users can also track their competitor's content performance. Users can also find what is most trending on social media.

Overall buzz sumo is a very useful tool for SEO writing.

5. SurferSEO

Surfer is a tool that helps users to write and edit their content to rank higher on search engines. Users can find the right keyword relevant to their topic. 

SurferSEO is an AI tool for writing and editing your content. This tool helps your website to rank on the first page of search engine results and to sustain there. 

This is the best tool for content marketers and SEO writers. 

6. Frase

Frase is also like a surfer for writing and editing content. This is also an AI-powered tool that provides you with relevant keywords and questions related to your article.

This tool provides content pages, keyword research tools, target keywords, and content scores to content creators.

Frase is great too; it can comprehend your entire content work. It can also generate outlines and headings for your article by using your keywords. This tool helps to make your article perfect.

7. Yoast SEO

Yoast SEO is great for those content writers who are posting their blogs on the WordPress platform. Because this tool is a plug-in for WordPress. It helps users to write better content.

This tool analyzes the content and gives better suggestions to make it perfect.  Yoast SEO has been used for a long time. 

Yoast SEO is a very popular tool. It's also very cheap. This tool is best for WordPress users to make their content SEO-friendly.

Final Note-

SEO content ranks higher on SERP, only when it has the right keywords and valuable content. But it’s also necessary to take care of all the little details. 

Remember only practice can make your content perfect, So keep practicing, and keep writing.

I am a content writer. I love to write. If you also love to write or you are a beginner and want to become a good content writer, then keep all these points in your mind. 

Many more tools are available in the market, but I only mention those tools that I use. 

Write down in the comments if I missed something. I would love to read your feedback.